Delivering communications solutions that work

I believe that communication is one of the key jobs of management and it’s no accident that the best performing companies often have the best communications systems in place. Communication is the nerve system of the company; if it’s underperforming, then the company will never be in good health.   

Sue Finnegan

About Proof

Proof was launched in the late 90s by founder Sue Finnegan after a career comprising experience in one of London’s top PR agencies, Lynne Franks PR, and a FTSE 100 supermarket, ASDA.

Proof started life as a full-service PR consultancy before adding PR training to its list of services.  Our experience has taught us that brands with a clear, authentic purpose and a strategy aligned to its business objectives is the most likely to succeed.  

Our expertise is in retail, focusing on consumer brands including food, drink, beauty, sports, gardening and interiors. We create content and campaigns that shift product off shelves and into customers’ trolleys.

We leverage our strong press contacts to deliver unbeatable coverage across traditional, digital and social media.


Our clients have spanned the business spectrum, from start-ups to multinationals and industry sectors, from skincare and FMCG to finance and healthcare .   We have worked with ASDA, Apacs (now the Card Payments Association), Astral Skincare, BBC Business programmes, Cage Warriors, Design Bridge, The Boxing Clinic, The National Retail Federation of America, Vision Express, Vitabiotics and Waitrose.

Let’s launch.

We offer a launch package for start-ups which takes your big idea to an influential audience quickly.  This is usually a minimum three-month retainer service which is perfect for establishing and maintaining a media profile over a sustained period, especially important if you have products that are relevant to the media at different times of the year.  Alternatively, we offer training to equip start-ups and small businesses to do their own PR in our workshops or bespoke 1-2-1 training.