Crises and issues management
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffet
Our training will help you to identify the potential issues that could occur within your business and equip you with the skills to prioritise and monitor them, and then plan and prepare a suitable response including drafting media statements.
The difference between a crisis and an issue is not subtle but understanding the difference is the first step in knowing what is required to deal with both. A lack of understanding can lead to unnecessary consequences and harm your reputation.
When you have your own company or are in charge of the external communication for a business, you spend the majority of your time promoting your products or services; so when hit with a complaint, incident or crisis, few are equipped or experienced with protecting a reputation.
Proof’s training will help you identify the potential issues that could occur and equip you with the skills to prioritise and monitor them, and then plan and prepare a suitable response including drafting media statements.
Who should attend?
This one-day training course is perfect for anyone who is running a small business or in charge of external communications for a small company.
What you will learn
- Understanding the characteristics of an issue and a crisis
- Hear about real life case studies – those handled well and not so well
- Pre-crisis planning
- Understand who needs to be involved – from stakeholders to industry bodies
- Gathering the facts, what information do you need to respond?
- How to respond on social media
- Developing key messages for crisis response
- Preparing Q & As, stakeholder correspondence, employee communications, customer calls
- Structuring and writing response statements
- Handling media enquiries and anticipating the questions you will be asked
- Monitoring the commentary and responding appropriately
*Currently all of our courses are conducted on Zoom and are split into 90 minute sessions