Consumer Writing Skills

“Every element of copy has just one purpose – to get the first sentence read.” Joe Sugarman legendary copywriter


Writing persuasive copy is a necessity if you want to promote your products, services or ideas. Today there are so many platforms to engage with your customers, compelling content is key.

This workshop is designed for those wanting to speak to consumers. It covers a range of vehicles to get your messages in front of your customers including press releases, blogs, email pitches, captions and case studies.

Who should attend?

This course is ideal for executives assuming responsibility for their company’s marketing communications copy.

Modules include:

  • Consumer news releases
  • Blogs
  • Advertorials
  • Competition and reader offers
  • Feature outlines
  • Case studies

*Currently all of our courses are conducted on Zoom and are split into 90 minute sessions