Christmas PR Course

Three months of press coverage from one press release

Only £75 (+Vat) per person

Last courses available this year on September 8th & 10th live and interactive online (via Zoom) – 4pm to 7pm

The Christmas workshop provided us with clear, practical, and above all, invaluable advice in planning our next PR campaign. Highly recommended.

Mary Domange, Founder, Wine at Home.

Our Christmas PR course will teach you how to generate press coverage in magazines, weekend supplements, local and national press as well as broadcast press with just one press release.

In PR timing is everything. Many big retailers and brands unveil their Christmas ranges to the monthly magazines (long lead press) months in advance of production. If you want to be in with a chance to get Christmas coverage in a range of media then this course is for you.

What you will learn

This three-hour session is great if you want to understand how to get press coverage over a three month period with just one press release.

  • How to draft a press release
  • Which pictures work
  • How to find the right journalists to send your press release to
  • Understand publication lead times
  • Understand what the press wants
  • Preparing samples
  • Responding to journalists’ requests
  • Use your press coverage to help generate sales
  • A practical plan on how to develop your Christmas PR campaign
  • Common mistakes to avoid

Course tutor

The Christmas PR course is run by Sue Finnegan.  I’m founder of Proof.

I’ve helped individuals, small businesses and major brands including ASDA and Waitrose with their Christmas coverage for over twenty years.

If you have any questions about the course, please email or call/text me on 07966 541810.

Book your place

Select your date and press the Buy Now button below.

Payment is via PayPal – please note that you can pay as a guest on PayPal with any debit or credit card.

If you can only pay via invoice please email us to arrange payment.

£75 (+Vat) per person.

Christmas PR Course