Christmas PR Course

Three months of press coverage from one press release

Only £25 (+Vat) to friends of Know & Love

Tuesday 18th August – Live and interactive online course (via zoom) – 6.15pm to 8.15pm 

Our Christmas PR course will teach you how to generate press coverage in magazines, weekend supplements, local and national press as well as broadcast press with just one press release.

In PR timing is everything. Many big retailers and brands unveil their Christmas ranges to the monthly magazines (long lead press) in July/August. If you want to be in with a chance to get Christmas coverage in a range of media then this course is for you.

What you will learn

This two-hour session is great if you want to understand how to get press coverage over a three-to-four-month period with just one press release.

  • How to draft a press release
  • Which pictures work
  • How to find the right journalists to send your press release to
  • Understand publication lead times
  • Understand what the press wants
  • Preparing samples
  • Responding to journalists’ requests
  • Use your press coverage to help generate sales
  • A practical plan on how to develop your Christmas PR campaign
  • Common mistakes to avoid

Course tutor

The Christmas PR course is run by Sue Finnegan. I’m the founder of Proof.

I’ve helped individuals, small businesses and major brands including ASDA and Waitrose with their Christmas coverage for over twenty years.

If you have any questions about the course, please email or call/text me on 07966 541810

Tuesday 18th August – Live and interactive online course (via Zoom) – 6.15pm to 8.15pm

Payment is via PayPal – please note that you can pay as a guest on PayPal with any debit or credit card.

If you can only pay via invoice please email to arrange payment

£25 (+Vat) to friends of Know & Love

Know & Love Network – Christmas PR

If you require a VAT invoice please email us