PR in one day – An introduction to PR

*Currently all of our courses are conducted on Zoom and are split into 90 minute sessions 

If you want to establish and maintain a great reputation and promote your business, products or services, PR in one day will be an indispensable course for you.

This is an intensive one-day course that will provide you with the tools and methodology you’ll need to create and deliver a creative PR campaign for your company.  The course also includes getting started in social media.

Who should attend?

Proof’s course is perfect for anyone who wants to get up to speed quickly on the fundamentals of PR (public relations). It is suitable for business owners and staff assuming responsibility for their company’s PR or who want a better understanding of how it works.

What you will learn

You will learn the fundamentals of PR and social media and understand how effective campaigns are executed from start to finish.  We will explore every aspect from planning to media relations.  The modules include: 

  • Defining PR and how it can help your business
  • Developing a strategic PR plan that delivers against your business objectives
  • How social media works in the traditional media mix
  • Writing press releases
  • Finding the right journalists and publications 
  • Building a creative calendar to kick-start your media relations
  • Dealing with the media: pitching stories, piggy backing the news and handling incoming enquiries
  • Making your pictures work
  • Creating your measurement criteria and evaluating the success of your campaigns